TEI 215: The best way product managers should use the Value Proposition Canvas –

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: Figuring out what
your customer wants and needs from your product or service is the
heart of product management. That is the beginning of how we create
products that customers love. And, there are tools to help you do
that. In this discussion, you will learn about a tool that has been
available for a few years, but I rarely find product leaders and
managers using it. It’s called the Value Proposition Canvas. We
explored the concept of value proposition back in episode 123 with
Alex Osterwalder. Now we talk with his co-founder Alan Smith.
Together they started Strategyzer, which may be best known for
their award-winning books Business Model Generation and Value
Proposition Design and related training. Alan is a multitalented
designer and UX professional. He loves building tools to help drive
strategy and innovation in organizations, which makes him a great
person to talk with us, Everyday Innovators. The Value Proposition
Canvas consists of two sides: customer segment profile, andthe
value map