TEI 221: How product managers can determine the price of a new product – with Pa
Focus on customers, not competitors, to drive product success.
30 Minuten
Podcast
Podcaster
Global Product Management Talk about people, knowledge, process and tools that forward Product Excellence By Design, including innovation, startups, SMBs, enter
Beschreibung
vor 6 Jahren
Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: Are your products
not generating the revenue they should be just because you didn’t
price them right? Pricing is a key concern of not only product
managers and leaders but also the executives of organizations.
Knowing the right price for a product is a challenge, especially if
the product is new to the market. But, how to you determine the
right price? If your pricing strategy resembles a dart board, there
is a better way. You just need to know the steps and what data to
collect to determine the right price. Our guest, CEO and co-founder
of ProfitWell, Patrick Campbell, is a pricing pro and he shares the
steps to determining the price of any product. Before founding
ProfitWell, he served as an Economist at Google.
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: Are your products
not generating the revenue they should be just because you didn’t
price them right? Pricing is a key concern of not only product
managers and leaders but also the executives of organizations.
Knowing the right price for a product is a challenge, especially if
the product is new to the market. But, how to you determine the
right price? If your pricing strategy resembles a dart board, there
is a better way. You just need to know the steps and what data to
collect to determine the right price. Our guest, CEO and co-founder
of ProfitWell, Patrick Campbell, is a pricing pro and he shares the
steps to determining the price of any product. Before founding
ProfitWell, he served as an Economist at Google.
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