TEI 222: Presenting new products at trade shows and events

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: A lot of new
products are announced at trade shows and other events, such as CES
for consumer electronics, International Builders Show for
construction materials, and the National Association of Music
Merchants for all things musical. For many product people,
participating in their industry trade show each year is one of the
most important things they do. The real pros who know how to launch
products at trade shows are the ones who know how to compete for
attention in noisy and crowded environments. It’s a real skill.
They quickly capture interest and generate opportunities.
Consequently, they have knowledge and experience Everyday
Innovators should have as well. Which is why I spoke with one of
the handfuls of people who large brands trust to announce their
products at trade shows. She is Amy McWhirter, corporate event
host, emcee, and trade show presenter. Her superpower is engaging
audiences in an authentic way that creates connection.