TEI 241 Flashback: How product managers conduct Voice of the Customer research

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: During the month
of July, 2019, I have been sharing some of the most favorite and
valuable discussions from the first 100 interviews. I’ve added one
more for the first week of August that is not to be missed. It was
originally episode 071. —- This discussion is about Voice of the
Customer (VOC). When it comes to VOC experts, there are only a
handful of people that match the experience of my guest today,
helping hundreds of companies with VOC research and training many
more practitioners. His name is Gerry Katz. He is also the author
of several published papers on the topic, a contributor to
professional books, guest lecturer at MIT, Harvard, and other top
schools. During the interview, you’ll hear us discuss: what VOC is
and is not,the 4-step approach for using VOC, andtips for
conducting VOC interviews.