TEI 254: The right way to use web-ethnography to learn about customers

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: You have a lot of
tools to help you learn about yours customers, such as customer
visits, interviews, and surveys. One of my favorites is
ethnography. I find some of the best insights, insights that
competitors may have missed, come from observing customers. One
form of this is called web ethnography and an expert at it, as well
as other customer research tools, is Bill McDowell. He is a
research practitioner, conducting customer research for a wide
variety of customers in his role as COO of Accelerant Research. In
this discussion, Bill breaks down the steps for putting web
ethnography into use.