TEI 264: How product managers can make better use of marketing

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode:  Turns out
if you ask 50 different people what marketing is, you’ll hear 50
different answers. That is what our guest did to investigate what
people think about marketing and how it fits into the
work product managers do. Our guest is Jill Soley, a
Silicon Valley strategic product and marketing executive. She
currently leads Product Management at Obo, where she is
working on agile product management software that aims to reduce
the high failure rates for new products. She has two degrees from
MIT and a ton of practical experience. Listen to understand the
basic definition of marketing, marketing roles that may have
resources useful to product managers, and how product managers can
make better use of marketing resources. Also, we talk in the
beginning about Jill’s experience developing the Adobe Creative
Cloud — lots to learn just from that.