TEI 267: How companies make product decisions and what they need from product in

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: Do you have a
good idea for a product? As an Everyday Innovator, I’d say the
chances are pretty good. Do you try to develop it yourself? What
about joining forces with the company you work for? Or, a third,
and very profitable option, is to license it. To explore licensing
from the perspective of an Everyday Innovator with a good idea or
from that of a company being pitched, this is the discussion for
you. Even if licensing is not something you see in your future,
you’ll find this discussion interesting. It is with Stephen Key,
the world’s leading expert in licensing consumer product ideas. He
is a repeat inventor, holder of numerous patents, and coach to
people wanting help to license their product ideas. In addition to
licensing, we discuss validating ideas, removing risk, and
intellectual property concerns.