TEI 281: The right way to use experiments to create better products more quickly

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode:  If you work
in a medium to large company, your CEO wants the organization to be
more innovative. All the surveys about such things tell us this is
the case. If you are in a smaller organization or on your own, you
still care about innovation. But, how can you bring about more
innovation, or let’s face it, in some cases, anything that looks
like innovation? In some form, this is what company leaders have
talked with me about the most in the last year — incorporating more
innovation into their work. It is something we especially need now.
I believe a key paving stone on the path to better innovation –
aka, more products customers love — is adopting an experimentation
mindset and conducting fast low-cost experiments. And that is what
our guest, Dr. Stefan Thomke, Harvard Business School professor and
researcher, is discussing with us. He is an authority on the
management of innovation and the use of experimentation.