TEI 288: Design sprints for product managers

TEI 288: Design sprints for product managers

The recipe for rapid product design for product managers
50 Minuten
Podcast
Podcaster
Global Product Management Talk about people, knowledge, process and tools that forward Product Excellence By Design, including innovation, startups, SMBs, enter

Beschreibung

vor 5 Jahren
Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode:  A Design
Sprint is how you can solve big problems and test new ideas in just
five days. That is also the subtitle of the groundbreaking book
called Sprint. The Design Sprint became popular at Google a few
years ago, which is also when Sprint was published. More recently,
I am seeing product managers using Design Sprints in organizations
to create new product concepts, resulting in realistic prototypes
in five days. One of the original contributors to the Design Sprint
methodology is my guest, John Zeratksy, who co-authored the Sprint
book. He was also a guest two years ago, sharing how product
managers can make better use of their time, in episode 210. Not
just as a practitioner, but as an original creator of the Design
Sprint, John takes us through the 5 phases of a sprint:
Map,Sketch,Decide,Prototype, andTest.

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