TEI 291: Marketing timing and trends impact product management

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode:  Times
change, trends start, and trends die. Remember those friendship
bracelets made of rubber brands? They were so popular with students
that many schools prohibited them because they became a source of
distraction. A few months later the trend was dead. Sometimes a
smart product concept is created but the market is not ready for it
— the timing is off. The trick is recognizing when market
conditions change and the product concept should be dusted off and
tried again. It is easy to miss the changes. Our guest, Jerry
Abiog, had a new opportunity for an old product because of how
COVID-19 has impacted restaurants, but he almost missed it until a
chance encounter with a restaurant owner while walking his dogs.
Jerry has led growth and strategy for various startups and
co-founded Standard Insights where he also serves as CMO.