TEI 294: Crafting Customer Experience and Innovation with The CEO's Time Machine

TEI 294: Crafting Customer Experience and Innovation with The CEO's Time Machine

What product managers need to know to create powerful customer experiences
40 Minuten
Podcast
Podcaster
Global Product Management Talk about people, knowledge, process and tools that forward Product Excellence By Design, including innovation, startups, SMBs, enter

Beschreibung

vor 5 Jahren
Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode:  The
experience that customers of our products encounter impacts the
value they find in our products. The customer experience is
intertwined with customers’ perceptions of value. To explore
customer experience, I talked with two people who design the
customer experience for theme parks, zoos, museums, and other
venues. Part of the conversation is about a recent book they wrote,
The CEO’s Time Machine, which uses historical innovations and a
story about careful listening to create new innovations for a
fictional company. We share useful insights to help innovators in a
more personal context in this interview. That is because my guests
include the Chief Creative Officer at Creative Principals, Geoff
Thatcher, and Designer, Zoe Thatcher, who is his daughter.
Consequently, it was fitting for my daughter, Kaitlin, to join me
as co-host for this episode.

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