TEI 305: Become a product naming champ

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode:  Not many
product managers get involved in naming products, and that is a
mistake. If you were involved during the initial idea work and
problem solving—creating a product concept that fulfills customers’
unmet needs—then you have valuable insights for the product name.
You can be a great brainstorming resource to help Marketing or a
naming consulting.  That is, if you know the attributes of a
great name, how to avoid naming mistakes, how to use a creative
brief, and how to effectively brainstorm. Those topics and more are
in a new book titled Hello, My Name Is Awesome: How to Create
Brand Names That Stick. The author is Alexandra Watkins and she
joins us to discuss many of these topics so you can become a
product naming champ.  Alexandra has created names or renamed
many brands and products you would recognize, including the Wendy’s
Baconator. She has many great tips for us that take the mystery out
of naming.