TEI 307: Introduction to the PDMA Body of Knowledge for product managers and inn

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: In 2007, I
studied for the New Product Development Professional certification
from PDMA, the Product Development and Management Association. I
wanted to learn what PDMA, the longest running professional
association for product managers and innovators, said about product
management. Seeing how they organized the many aspects of product
management and made connections between them was a huge ah-ha
moment for me. I saw my work more clearly
and holistically. I found it so helpful, that after earning
the NPDP certification, I created a virtual training program to
help others learn the body of knowledge as well and earn the
certification. Coupled with a PhD in Innovation, that is what got
me started teaching product and innovation management. PDMA’s body
of knowledge is updated every three years now. It reflects relevant
practices, tools, processes, and concepts that the best
organizations use based on the most credible research and the deep
knowledge of expert practitioners. This is the start of an 8-part
series to explore the Body of Knowledge. I’m publishing the series
every-other week, with interviews on other topics in between. Each
part of the series is with one of the 7 authors who contributed to
the second edition. Today we are joined by Dr. Allan Anderson, past
chairman of PDMA and the person who led the development of the
first and second editions of the Body of Knowledge. He has had a
long career in product management, primarily in food products, and
is professor emeritus at Massey University New Zealand.