TEI 309: Product management strategy

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode:  I started a
new series to explore the Product Development and Management Body
of Knowledge. While it has since been updated many times, this is
the body of knowledge I discovered in 2007 that led to many ah-ha
moments for me as a product manager. It gave me a framework for
integrating what a product manager does, and I have since taught it
to many other product managers.  Every-other-week we are
exploring one of the 7 knowledge areas. Today we are discussing
strategy. This is the foundation for product managers as
organizational strategy impacts product strategy. By aligning the
two, we create more value for the organization and accelerate our
careers in the process.  Our guest is Dr. Allan Anderson, past
chairman of PDMA and the person who led the development of the
first and second editions of the Body of Knowledge. He has had a
long career in product management, primarily in food products, and
is professor emeritus at Massey University New Zealand. He also
joined us two weeks ago, providing an overview of the entire Body
of Knowledge. Today, we focus on strategy.