TEI 312: Are you using empathy correctly as a product manager?

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode:  You’ve
heard it before, product managers need empathy. One way we talk
about empathy in our role is “walking in the customers’ shoes,”
meaning that we understand the customer, the problem they need
solved, or the job they want done. Indeed, product managers who use
empathy wisely are more likely to gain customer insights that
others miss, leading to products that create more value than
competitors and products that customers love.  Clearly,
empathy is important, but not all product managers have gained this
skill, and others are not using it correctly.  Our guest, Rob
Volpe, will help us use empathy better. He is the CEO of Ignite
360, a consumer insight firm, and a self-proclaimed Empathy
Activist. He uses his years of experience in marketing research and
promotions to help organizations launch and position better
products, including at Kraft Foods, Wild Planet Toys, Pepsi,
Sprint, Target, Pinkberry, and many others.