TEI 315: Product Design and Development Tools

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: This is fourth in
the series on a product management body of knowledge I’m doing
every-other-week. We are exploring the Product Development and
Management Association’s (PDMA) guide to the body of knowledge for
product managers and innovators. If you are unfamiliar with PDMA,
they are the longest running volunteer-led professional association
for product managers, existing since 1976. We started in episode
307 with an introduction to the body of knowledge, explored
strategy in episode 309, portfolio management in 311, development
process in 313, and now we are discussing Design & Development
Tools. These are tools that are used in a product process to move
from idea to market-ready product. Our guest is Carlos
Rodriguez, who is an associate professor of marketing and
quantitative methods and also the director of the Center for the
Study of Innovation Management (CSIM) in the College of Business at
Delaware State University. He recently published a
book, Product Design and Innovation: Analytics for Decision
Making.