TEI 322: First Time UX analysis for product managers

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode:  This
podcast is where product leaders and managers become product
masters. That has been our purpose from the beginning, and it is
why I’m changing the name of the podcast to Product Masters
Now. You don’t need to do anything to keep listening, but I
want you to know the name change is coming in a few weeks and it
will show in your podcast player not as The Everyday Innovator but
as Product Masters Now. If your player is like mine and lists
podcasts alphabetically, it will be displayed further in your list
of subscribed podcasts, as the first letter of the name is changing
from “E” to “P.” The logo will look the same—just the name is
changing to Product Master Now. How much do you think about the
user experience of your products? The entire user experience? I
know I have put my focus in one area and neglected other aspects of
the user experience—for example, the functional experience with the
product, while perhaps ignoring the onboarding aspect or the
customer support aspect. Even if you argue that such areas are
someone else’s responsibility, I believe you, as the product
manager, have important insights for improving these areas. 
Our guest, Elizabeth Ferrao, has a practical framework for quickly
evaluating UX called First Time UX, or FTUX, which is an acronym
for a 4-step process. She’ll take us through the steps and an
example so we can understand how to apply the
framework.  Elizabeth is the founder of Product
Mindset, a product consultancy focused on FTUX and
onboarding.