TEI 333: A framework for Jobs-to-be-Done

How product managers can build great products by focusing on their customers’ unmet needs

39 Minuten

Podcast

Podcaster

Global Product Management Talk about people, knowledge, process and tools that forward Product Excellence By Design, including innovation, startups, SMBs, enter

Wirtschaft

Beschreibung

vor 4 Jahren

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode: Jobs-to-be-Done
(JTBD) is a valuable tool for product managers and innovators, and
there are different thoughts on how to actually put it into optimal
practice. Our guest, Jay Haynes, is helping that problem by
creating the first and only JTBD software for product, marketing,
and sales teams. He founded THRV (pronounced Thrive) to make that
happen. Also, Jay has three decades of innovation experience and
has helped Microsoft, Dropbox, eBay, Twitter, American Express,
Oracle, Target, and others.