TEI 335: JTBD tips from a veteran practitioner

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode:  In this
discussion we are learning more about the power and use of
Jobs-to-be-Done with Bob Moesta. Bob is an innovator, entrepreneur,
and the co-creator of the Jobs-to-be-Done Theory to investigate
consumers’ motivations and decision-making processes. He also
co-founded the Re-Wired Group, which helps companies repeatedly
innovate and reliably predict success. He is also a Research Fellow
at the Clayton Christensen Institute. Bob has had amazing mentors
and many accomplishments. I’m sure you’ll find this discussion
valuable.