TEI 336: Pricing software products right

TEI 336: Pricing software products right

How product managers can solve positioning, packaging, and pricing for their products
34 Minuten
Podcast
Podcaster
Global Product Management Talk about people, knowledge, process and tools that forward Product Excellence By Design, including innovation, startups, SMBs, enter

Beschreibung

vor 4 Jahren
Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode:  Today we
are discussing how to price products, helping you avoid common
mistakes and sharing steps to make your pricing smarter. Our guest
is Ajit Ghuman. He is the Head of Product Marketing at Narvar, an
enterprise-grade customer engagement platform for retailers.
Ajit is an expert in software pricing and his book, Price
to Scale, covers an end-to-end approach to packaging & pricing
for high-growth technology companies. 

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