342: Conjoint the correct way – with Patty Yanes

Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode:  Today we
are talking about conjoint analysis, which is a tool you can use to
make informed decisions about what customers value and what they
will pay for. If you have to make decisions about what features to
include in a new product or the next version of a product, what
price to charge for a product, or what the impact on market share
will be by introducing a new product, then this discussion is for
you. To learn about Conjoint Analysis, we are talking
with Patty Yanes, a market researcher who has led
numerous research projects that resulted in new insights about
customers and a deeper understanding of their
needs. Patty is with Applied Marketing Science (AMS), a
firm dedicated to helping product managers with market research.
AMS was founded by an MIT professor and is well respected for the
work it does.