350: Market segmentation and product pricing

350: Market segmentation and product pricing

What product managers need to know about positioning products to create value
36 Minuten
Podcast
Podcaster
Global Product Management Talk about people, knowledge, process and tools that forward Product Excellence By Design, including innovation, startups, SMBs, enter

Beschreibung

vor 4 Jahren
Global Product Management Talk is pleased to bring you the next
episode of... The Everyday Innovator with host Chad McAllister,
PhD. The podcast is all about helping people involved in innovation
and managing products become more successful, grow their careers,
and STANDOUT from their peers. About the Episode:  Today we
are talking about how market segmentation is done and how it
impacts product pricing. To help us with the details, a product
strategy and pricing expert is joining us, Dan Balcauski. Dan is
the founder of Product Tranquility, a consulting firm based in
Austin Texas. He has 15 years of experience in managing multiple
products throughout different life cycles, from start-ups to
publicly traded multinational enterprises.

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