364: Using Jobs-to-be-Done to avoid 6-figure mistakes

364: Using Jobs-to-be-Done to avoid 6-figure mistakes

How product managers can better understand consumer decisions
31 Minuten
Podcast
Podcaster
Global Product Management Talk about people, knowledge, process and tools that forward Product Excellence By Design, including innovation, startups, SMBs, enter

Beschreibung

vor 4 Jahren
Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Today we are
revisiting one of the best tools for product managers,
Jobs-to-be-Done (JTBD). Our guest has been applying JTBD to help
SaaS companies sell better, retain more, and avoid 6-figure
go-to-market mistakes. His name is Aggelos Mouzakitis, and his
company is called Growth Sandwich. JTBD will help you regardless of
your industry or if you are a SaaS provider or not.

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