372: Improve innovation at your organization with this novel

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Today we are
talking about transforming a struggling company to excellence by
applying product management disciplines, including R&D
principles, innovation process, and more. We’re discussing a
business novel that shares these topics in an engaging and
practical way, titled Winning Innovation: How innovation
excellence propels an industry icon toward sustained prosperity.
Joining us to discuss the transformation to excellence is Norbert
Majerus, co-author of the novel and returning guest on this
podcast. He joined us previously in episode 212, discussing
Lean-driven innovation for product managers. Norbert spent 40 years
at Goodyear, driving R&D and innovation excellence. Now he is a
keynote speaker, teacher, and consultant, sharing his expertise
with others. I appreciate him sharing some of it with us.