374: The one marketing communication framework product managers need to know

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Today we are
talking about how to clearly communicate the value of a product to
customers. Specifically, we will learn about a 7-part framework for
marketing communications. Joining us is Dr. J.J. Peterson, whose
PhD is specifically about the validly and effectiveness of this
framework, which has been used by tens of thousands of
organizations. He is also the Chief of Teaching and Facilitation at
StoryBrand, a Nashville-based company that helps organizations
across the globe clarify their messages so their organizations will
grow.