376: The nuances of pricing B2B software products
What product managers need to know about value-based pricing
39 Minuten
Podcast
Podcaster
Global Product Management Talk about people, knowledge, process and tools that forward Product Excellence By Design, including innovation, startups, SMBs, enter
Beschreibung
vor 3 Jahren
Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode: Today we are
talking about product pricing, specifically the best practices for
pricing B2B software products. Joining us is Chris Mele, who has
spent his 25+ year career in software products, with much of that
time as a pricing specialist. He is the Managing Partner at
Software Pricing Partners, which focuses on helping software
companies develop better pricing strategies. The company has helped
IBM, Dell, Cisco, HP, McAfee, Microsoft, and others.
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode: Today we are
talking about product pricing, specifically the best practices for
pricing B2B software products. Joining us is Chris Mele, who has
spent his 25+ year career in software products, with much of that
time as a pricing specialist. He is the Managing Partner at
Software Pricing Partners, which focuses on helping software
companies develop better pricing strategies. The company has helped
IBM, Dell, Cisco, HP, McAfee, Microsoft, and others.
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