377: Get your product’s go-to-market strategy right

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Today we are
talking about go-to-market planning and what is involved in
planning the launch of products. Helping us learn about this is
Karthik Suresh. He is a technology product leader who has led teams
as founder, early hire, and executive at companies including
Facebook, Craft.co, and KCG holdings. He studied computer science
at Carnegie Mellon and business at the London Business School. Now,
he is the co-founder of Ignition, which has helped organizations
launch more than 200 products. Ignition is the world’s first
go-to-market platform for managing all stages of the product life
cycle.