385: Fast user insights for product managers and innovators

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  How do you
figure out what your customers want? Stop and think about it for a
few seconds. Is your product work based on what Sales wants, what
an Executive or other HiPPO wants, what your competitor is doing,
some insights gained about your customers, or something else? While
we all have constraints, insights about the people using our
products and the needs they have help us develop better products.
To explore getting customer insights, Mike Mace is with us. He
leads market strategy for UserTesting, which is a firm that helps
you experience what your customers experience, getting human
insights within just a few hours to help you design and deliver
exceptional products. Mike has a long history in product work,
spending a decade at Apple, helping Silicon Graphics, then
contributing to growth at Palm, as well as assisting other
organizations to be more successful with their products. He is
going to help us learn how to quickly get customer insights for our
product work.