387: When the world doesn’t need another product in a crowded category

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Today we are
discussing crowded product categories and the challenges when
trying to enter them with a new product. For context, we’ll use the
Customer Relationship Management (CRM) category, which is indeed
crowded. Joining us is Jeroen Corthout, co-founder of Salesflare,
the simple yet powerful CRM.  This is a topic I’m close to as
I have been evaluating CRMs to keep track of the guests I have on
this podcast as well as the companies I have the pleasure of
helping to improve their product management and innovation. In full
disclosure, Salesflare gave me a license to use their CRM at no
cost. For this episode, what I’m interested in is what Jeroen
learned entering such a crowded market.