395: Creating business and product strategy

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  We hear a lot
about strategy and that product managers need to create a product
strategy. In practice, what does that mean and how does a product
strategy help you be more successful? Helping us explore that topic
is Sean Kim. He is the President and Chief Product Officer at
Kajabi, a web platform that helps creators and entrepreneurs turn
their knowledge into income. Previously, Sean was head of product
at TikTok, where he set the strategic direction and led product
teams. Prior to TikTok, he was the global head of product at Amazon
Prime.  You can see from his intersection of product and
business leadership experiences that he is the perfect person to
help us better understand creating product strategy.