405: Create serial innovation product teams

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Today we are
talking about being a serial innovator and how that can greatly
improve the innovation results of an organization. Joining us is
Dr. Abbie Griffin, who holds the Royal L. Garff Presidential Chair
in Marketing at the David Eccles School of Business at the
University of Utah. She began her career in chemical engineering at
Polaroid, went on to do product commercialization at Corning Glass,
and later became a university professor after earning her PhD from
MIT. Also with us is Carmel Dibner, who is principal and co-owner
at Applied Marketing Science, where she has helped dozens of
companies uncover critical customer insights to improve products,
services, and customer experiences. Before moving to consulting,
she was in brand management at Unilever, working with the Dove
brand. Abbie and Carmel, with the help of a few others, have
created a public workshop titled Product Innovation Master Class:
How to Become a Serial Innovator. If you find the discussion
helpful in this episode, check out this masterclass, which is being
offered virtually from November 1st to 3rd. They are offering a
$400 discount for listeners of this podcast. Register
here and use the discount code ProductMasteryNow.