409: Take the guessing out of B2B SaaS pricing

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Today we are
talking about how to price B2B SaaS products, learning from pricing
examples. Joining us is Marcos Rivera, the author of the new
book Street Pricing: A Pricing Playlist for Hip Leaders in B2B
SaaS. Marcos is a pricing specialist with deep roots in product
management, having served in roles from product manager to
executive senior director for product management. He has leveraged
his experience to specialize in pricing for the last several years
and founded Pricing I/O to train and coach high-growth B2B SaaS
companies on how to accelerate Annual Recurring Revenue
(ARR).