414: Stakeholder management for product leaders

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Today we are
talking about the need for product leaders to manage stakeholders
and the associated challenges this creates. Aligning the
perspectives of stakeholders on a product project is desirable as
well as difficult. Helping us with this difficult task is Bruce
McCarthy. Previously, Bruce joined us for a three-part series on
creating and using product roadmaps. He is the co-author of the
book Product Roadmaps Relaunched: How to Set Direction While
Embracing Uncertainty. He is currently working on a new book
project, co-authoring Aligned: Stakeholder Management for
Product Leaders. He is also the co-founder of Product Culture—one
of his customers said about Bruce, “Coach, trusted advisor,
organizational therapist—like me, you’ll probably hire Bruce
because of his experience in product management or his skills as an
Agile coach.” What a great quote.