418: Telling the product and brand story

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Today we are
talking about the problem you solve, the value you create, and the
difference you make—and not just you specifically but also your
organization. Just like you, I have encountered organizations that
confuse me—I’m uncertain what they are really about. This is a
branding and messaging issue. As product professionals, we need to
help position our products in ways that make sense for customers
and the organization. We have to tell the product and brand story
effectively. To help us do that, Sarah Panus is with us. She is a
brand storytelling strategist and coach, host of the Marketing With
Empathy podcast, and founder of Kindred Speak, which provides
editorial brand storytelling services and coaching. Sarah also
speaks on topics for humanizing your brand. Before starting Kindred
Speak, she contributed to brand and marketing strategy for the
Sleep Number Corporation and other companies.