423: Transforming products into experiences

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  This episode is
sponsored by PDMA, the Product Development and Management
Association. PDMA is a global community of professional members
whose skills, expertise, and experience power the most recognized
and respected innovative companies in the world. PDMA is also the
longest-running professional association for product managers,
leaders, and innovators, having started in 1976. I have enjoyed
being a member of PDMA for more than a decade, finding their
resources and network very valuable. Learn more about them
at PDMA.org. PDMA invited me to their conference, which was in
Orlando, Florida, to interview some of their speakers. This speaker
gave a keynote on transforming products into experiences: injecting
the theme park industry’s experience model into product
development. In other words, what can we learn from theme parks to
help us do a better job creating products our customers love? Geoff
Thatcher is the Founder & Chief Creative Officer at Creative
Principals. As an experienced creative director, he excels at
leading projects from concept to reality. These projects are most
often about creating world-class experiences in corporate visitor
centers, museums, theme parks, and live events.