425: Three ways to escape gut-feeling and rapidly boost innovation to markets

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  This episode is
sponsored by PDMA, the Product Development and Management
Association. PDMA is a global community of professional members
whose skills, expertise and experience power the most recognized
and respected innovative companies in the world. PDMA is also the
longest-running professional association for product managers,
leaders, and innovators, having started in 1976. I have enjoyed
being a member of PDMA for more than a decade, finding their
resources and network very valuable. Learn more about them
at PDMA.org. PDMA invited me to their conference, which was in
Orlando, Florida, to interview some of their speakers. This speaker
spoke on the Three ways to escape gut-feeling and boost
innovation rapidly to markets. The topic is about techniques to
increase the innovation success rate. For example, by applying Lean
innovation, you can speed up development by up to 60% and increase
profitability by 31%. Ulrike Laubner-Kelleher is a sought-after
mentor, educator, and presenter on the topics of product
management, innovation and teams efficiency. She helps product
teams get ahead of their competitors by finding innovations quickly
and developing and launching complex hardware and software products
on time.