430: How changes in marketing are influencing products

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Today we are
talking about the interdependence of product and marketing and how
marketing trends have changed. To help us, Ali Plonchak is with
us. Ali is the COO of Crossmedia. Since 2006 at Crossmedia,
she has helped clients navigate the changing marketing landscape.
As the company’s first female partner, she proudly leads the agency
to deliver on its mission of trust, reason, and happiness every
day. Her responsibilities include building and evolving
Crossmedia’s services in ways that reflect their commitment to do
the right things for their people and their clients.