431: How to use Jobs-to-be-Done rankings
The steps in ranking and valuing Jobs-to-be-Done—for product
managers
34 Minuten
Podcast
Podcaster
Global Product Management Talk about people, knowledge, process and tools that forward Product Excellence By Design, including innovation, startups, SMBs, enter
Beschreibung
vor 2 Jahren
Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode: We have talked
a few times about Jobs-to-be-Done in past episodes. It is a
customer discovery tool for uncovering the unmet needs of
customers—the tasks they want to complete or objectives they want
to achieve. When using this approach, we may find the customer has
multiple Jobs-to-be-Done and each job has a variety of attributes.
We then need to know what is most important to tackle first. Our
guest has an approach for ranking and valuing jobs to be done. His
name is Doug Stone. He is an expert at leading human-centric
innovation and product design projects. His work has informed over
$1 billion in revenue growth for Fortune 100 companies. He has a
Masters of Product Design and Development from Northwestern
University and teaches Innovation Strategy internationally.
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode: We have talked
a few times about Jobs-to-be-Done in past episodes. It is a
customer discovery tool for uncovering the unmet needs of
customers—the tasks they want to complete or objectives they want
to achieve. When using this approach, we may find the customer has
multiple Jobs-to-be-Done and each job has a variety of attributes.
We then need to know what is most important to tackle first. Our
guest has an approach for ranking and valuing jobs to be done. His
name is Doug Stone. He is an expert at leading human-centric
innovation and product design projects. His work has informed over
$1 billion in revenue growth for Fortune 100 companies. He has a
Masters of Product Design and Development from Northwestern
University and teaches Innovation Strategy internationally.
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