436: Practical tips for creating a product/brand community

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Today we are
talking about building a community for a brand or product. What can
a community do for a brand or product? It can provide growth, help
clarify messaging that resonates with your ideal customer, and
provide co-creation opportunities. LEGO, Starbucks, Wyze Consumer
Electronics, and many more companies have found customer
communities essential to their growth. To help us explore what is
involved in creating a community, Bri Leever is with us. She is a
community strategist who designs and implements communities for
brands. She is also the person who helped me create the Product
Mastery Now Community, and she shared many valuable insights with
me in the process.  You’ll find her at Ember Consulting, which
she founded to help companies build meaningful communities. She and
her colleagues also post dissections of public communities on
Youtube at her Bri Leever channel.