448: Insider tips for applying Amazon’s Working Backwards to product projects

448: Insider tips for applying Amazon’s Working Backwards to product projects

Starting from the customer experience to build products customers love
33 Minuten
Podcast
Podcaster
Global Product Management Talk about people, knowledge, process and tools that forward Product Excellence By Design, including innovation, startups, SMBs, enter

Beschreibung

vor 2 Jahren
Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Today we are
talking about the “working backwards” approach to product that was
created at Amazon. To give us the details on this approach, Colin
Bryar is with us. He joined Amazon in 1998—four years after its
founding—and spent the next 12 years as part of Amazon’s senior
leadership team. For two of his years at Amazon, Colin was Chief of
Staff to Jeff Bezos, AKA “Jeff’s shadow,” during which he spent
each day attending meetings, traveling with, and discussing
business and life with Jeff. Colin is co-founder of Working
Backwards where he coaches executives at both large and early-stage
companies on how to implement the management practices developed at
Amazon. He is also the co-author of Working Backwards:
Insights, Stories, and Secrets from Inside Amazon.

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