Special: The most influential product association you’ve never heard of

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Today we are
talking about the most influential professional product association
you’ve likely never heard of. The association is PDMA, and we’ll
talk about what the they do and why you should know about them.
Susan Penta is with us. She is the Chair of PDMA and has served in
other volunteer roles with the association in the past. She is also
the co-founder and managing partner at MIDIOR, which has been
providing professional services for 26 years to product
organizations in a number of areas from product insights, product
development and management, and technology platforms. It’s worth
noting that PDMA is a volunteer-led organization and, like Susan,
most of the people involved in its leadership have fulltime jobs in
product roles yet make time to contribute to the professional
association.  On and off, I’ve been one of those contributors
as well because PDMA has been vital in my career development and I
want to help other product managers. I’m currently serving PDMA by
being an author on the 3rd edition of their body of knowledge for
product innovation, which Wiley is publishing in early 2024. This
episode is sponsored by PDMA so we can find out more about the
association. Register for PDMA’s 2023 Inspire Innovation
Conference on September 16th-19th in New Orleans, LA, USA.