450: The process that makes Thrive Market thrive

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Jonas Klink is
joining us. He is the Vice President of Product Management & UX
Design at Thrive Market, the health-first membership for conscious
living. He is responsible for the company’s entire product
portfolio, shepherding a lean virtual team of 10 Project Managers
& UX Designers. He has established a system allowing the team
to focus on understanding customer needs more deeply, creating
Outcomes through hypothesis-based testing, and measuring progress
through Velocity, Win Rate and impact towards their North Star
Metric. In a minute, he will tell us how to do the same thing.