453: Creating an effective and motivating product strategy

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Product
manager, product development, product management, new product
development, innovation management, product development process,
product design, product innovation, innovation process, innovation
strategy, product design process Today we are talking about
creating product strategy. Our guest is Bob Caporale. Bob is the
author of the book Creative Strategy Generation. He is a
strategic practitioner, having spent 20 years leading product,
marketing, and business functions for large international
corporations. I first heard of Bob when he was the president of
Sequent Learning, the product management training company. He has
since founded and leads the Strategy Generation company. Bob
believes that strategy is derived from a combination of experience,
insight, and creativity.