461: Customer use cases to guide product design

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Today we are
talking about how to create and use customer use cases to guide
product design.  Our guest is Dr. Lilac Muller, VP of Product
Management at Kymeta Corporation. She oversees product strategy,
definition, and launch activities for Kymeta’s mobile satellite
communications product line, which is making mobile broadband
connectivity around the world ubiquitous.  Lilac has over 20
years of product development experience in the telecommunications,
consumer electronics, and medical devices industries where she has
led cradle-to-grave product development efforts, and she holds 19
US patents.