469: Voice of Customer in Product Design – with Tony Belilovskiy

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  I am
interviewing speakers at my favorite annual conference for product
managers, the PDMA Inspire Innovation Conference.  This
discussion is with Tony Belilovskiy, whose session is titled “Voice
of Customer in Product Design.” Tony will be sharing with us how
you can turn customers’ perceptions (that is, their feelings) into
numerical, objective data that can be injected into the product
design and used as a business case for innovation. Tony is CEO and
Managing Principal at C3 Excellence, that empowers clients to
develop transformational strategic alignment with their customers.
This episode is sponsored by PDMA, the Product Development and
Management Association. PDMA is a global community of professional
members whose skills, expertise and experience power the most
recognized and respected innovative companies in the world. PDMA is
also the longest-running professional association for product
managers, leaders, and innovators, having started in 1976 and
contributing research and knowledge to our discipline for nearly 50
years. I have enjoyed being a member of PDMA for more than a
decade, finding their resources and network very valuable. Learn
more about them at PDMA.org.