471: How product managers best interview users

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  As a product
person, you know or at least have heard how important it is to talk
with customers. Also, if you are not a complete newb, you also know
you can’t simply ask the customer what they want. Instead, what do
you ask them—how do you conduct a customer interview? We are about
to find out from the go-to person on customer interviews, Steve
Portigal. Rich Mironov, past guest and CPO of CPOs, said that Steve
is the go-to veteran for field research and interviewing users.
Steve is an experienced user researcher and consultant who helps
organizations to build more mature user research practices. He’s
also the host of the Dollars to Donuts podcast, where he interviews
people who lead user research in their organizations. His work has
informed the development of professional audio gear, wine
packaging, medical information systems, design systems,
video-conferencing technology, and music streaming services. You
may already be familiar with Steve’s highly regarded
book Interviewing Users: How to Uncover Compelling Insights.
He has recently updated this book, creating the second edition.