477: Three-step VOC system – with Andrea Ruttenberg, PhD

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Today we are
talking about the knowledge area called market research. How
do you know that the product you’re developing will actually create
value for customers, that they’ll love it, and that they’ll buy it?
Have you done the right things to have confidence of these
outcomes, or are you wishfully guessing? You need confidence. That
is why Andrea Ruttenberg, PhD, is joining us. As an associate
principal at Applied Marketing Science, she has helped numerous
clients conduct customer research and make critical business
decisions—the same decisions you need to make and this episode will
help you move from guessing to confidence.