478: Discovering the heart of innovation Part II – with Merrick Furst, PhD

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  In episode
468, Dr. Merrick Furst introduced us to the discipline of
deliberate innovation and how companies can create products
customers absolutely must have. The purpose of this podcast is to
help you create products your customers love. Products your
customers must have takes this to a higher level. I asked Merrick
to join us again so we can learn some of the tools for creating
such products, which he also wrote about in the book The Heart
of Innovation: A Field Guide for Navigating to Authentic Demand.
These will be valuable tools to improve your work as a
product professional. Dr. Merrick Furst, is a Distinguished
Professor and the Director of the Center for Deliberate Innovation
(CDI) at Georgia Tech. He has also founded numerous startups and in
addition worked with hundreds of founders and innovators, helping
them use the discipline of deliberate innovation. Listen
to episode 468 for part 1 of this discussion.