479: Beyond the pint glass–Creating the new Molson Coors Non-Alcohol portfolio

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  I am
interviewing speakers at my favorite annual conference for product
managers, the PDMA Inspire Innovation Conference. This discussion
is with Marlon Hernandez, whose session is titled “Beyond the pint
glass: Learnings from creating the new Molson Coors Non-Alcohol
portfolio.” After over 233 years of brewing beer, Molson Coors
announced its name change to Molson Coors Beverage Company to
reflect its growing focus on beverages outside the traditional beer
offers. A successful market entry strategy in the non-alcohol space
was one of the critical pillars of the transformational journey
into a beverage company. Marlon will share with us the process of
defining, shaping, and building this new portfolio and how the PDMA
body of knowledge helped him during this process. Also, this
episode is sponsored by PDMA, the Product Development and
Management Association. PDMA is a global community of professional
members whose skills, expertise, and experience power the most
recognized and respected innovative companies in the world. PDMA is
also the longest-running professional association for product
managers, leaders, and innovators, having started in 1976 and
contributing research and knowledge to our discipline for nearly 50
years. I have enjoyed being a member of PDMA for more than a
decade, finding their resources and network very valuable. Learn
more about them at PDMA.org.