Putting Design Thinking into practical action – with Tom Granzow

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  You’ve heard
about Design Thinking or even tried it. It is a
simple-to-understand tool for solving problems, developing
strategy, and most commonly for us product professionals, for
developing a new product or service. And while it is simple to
understand, that doesn’t mean it is easy to apply. I’ve seen Design
Thinking mistakes, and I’ve made my own as well, which limit the
results this powerful tool can provide. When you apply Design
Thinking, wouldn’t you like to know you are getting the most from
it? That is why Tom Granzow is with us. He has applied Design
Thinking to hundreds of projects and also trained over 1200 people
to use it properly. Tom has held senior innovation roles with an
emphasis on medical devices and equipment and now shares his 35
years of experience and knowledge with others as the founder of
Granzow Design Strategies.